Pay more for 'brand name' used books
Archive: Online bookselling
We just had our first ever Alibris sale that came from Amazon's Marketplace.
We mark everything up we sell via Alibris 20%. For Amazon sales Alibris adds a little extra.
They could've bought the book from us on Amazon for a few bucks less. Same description. Since Amazon's listings are sorted by price I suspect it might be Alibris' name recognition.
Years ago during Internet IPO mania Alibris got a huge infusion of cash that it spent on advertising. People buy books from them for the same reason they by Motrin instead of generic ibuprofen: branding.
Will As Seen on a Web Page fill the same purpose as the self-awarded accolade that the product is As Seen on TV?
Richard Evans Lee • May 12, 2003 • Reader, what do you think?
Prior: Wrestling with Christian customers •
Next: Some people give us books 
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My thanks,
Richard