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Selling The Da Vince Code to Christians

• The Da Vinci Code

The Sony strategy, following the Sitrick model, was to try to turn the controversy over The Da Vinci Code to the film’s advantage. There was no way to stop a Christian critique of Brown’s ideas, but, if leading Christian voices could somehow be coaxed into an association with the “Da Vinci” movie, the criticism might seem less like an attack and more like engagement. Many in Hollywood remembered the passionate reaction to Martin Scorsese’s “The Last Temptation of Christ” (1988), which proved to be a public-relations nightmare for Universal. It was better, to paraphrase Lyndon Johnson, to have the Christians inside the theatre, discussing “Da Vinci,” than outside, picketing.

Marketing “The Da Vinci Code” to Christians

Richard Evans Lee
May 16, 2006 •
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The unspoken assumption in the Da Vinci Code is that it somehow matters whether Jesus had sex, had a child, etc. It's dangerous subversive pro-Christian propaganda masquerading as heresy if you ask me.

Posted by: Joe Otten | May 16, 2006 1:43 PM

listen up.......... all real christians should have thier holy spirit sending off the anti-christ radar alarm to stay the fuck out of that movie theater...... christianity is based purely on where your belifs lie and the faith u have in them...... as a christian u will be buying your slice of pie into the anti-christs stocks.....and that will get u a free ticket to disgrace and hell....honest to GOD....if your even tempted to hear a bull shit fiction novel turned movie hysteria temptation to just watch this doubt of bait on a furry stick u just lost your FAITH.... U ARE WEAK...U AINT no christian!!..... i looked into the da vinci code theory just to straighten out my older brother...."now x-christian....." and i can see only bad things to come from what i have learned from the doubt desease it created...."and he just read the novel.... i feel sorry for him......i tryed to save him..... but...the theory to weak faith-less pagenous half blind wannabe christian athiests will totally make GOD throw u into darkness...... CHRISTIANS WHO ARE WITH GOD AND JESUS AT HEART........ SAY THIS LOUD AND RAGIN PROUD...... THE DA VINCI CODES/ IS A SIMPLE JOKE/ UR SITTIN INA BOAT... IF U WANNA WIN REMEMBER MY QOUTE/ BELEIVE THE SON OF HIM... OR U'LL SINK NOT FLOAT....// THATS A POEM AND SOME COOL RHYMES....WHAT U THINK..... ATHIESTS NO ANSWER PLEASE UNLESS U WANT TO BE SAVED BY THE TRUTH..... DONT LET ME HEAR U SAY A MOVIE MADE UR ROOTS.... OR U TRULY JUST LACED UR NUACE.... GOD SPEED......

Posted by: the truth | May 21, 2006 2:43 PM

How do you feel?

Feel free to share your feelings about Selling The Da Vince Code to Christians. Please stick to the theme of the entry. Disagreement is fine. Homophobia, racism, and kindred expressions of hatred will be deleted. This site is one of my hobbies. I genuinely enjoy hearing from people and hate moderating or killing comments. Forthright disagreement is fine as long as it is civil.
My thanks,
Richard

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