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Religion as a sales tool

• Superstitious Folly , • The Da Vinci Code

The Da Vinci Code, a book for the semi-hemi-demi educated and The Passion of the Christ a movie for ... are a two punch marketing powerhouse.

As theology, they are far, far apart. But as phenomena, they have had a common affect, driving sales for a wave of Christian-themed books, some of them highly controversial.

'Passion,' 'Da Vinci' ignite book sales

Richard Evans Lee
March 07, 2004 •
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