Tim LaHaye puts Christian bookshops out of business
• Christian Pop Culture
Christian bookshops are folding but only because Fundagelical mass culture is becoming sellable by the major merchants.
Million sellers such as Rick Warren's The Purpose Driven Life and the Left Behind novels by Jerry B. Jenkins and Tim LaHaye have transformed a specialized part of the book business into a billion dollar, highly competitive market.
But wider recognition for Christian books has actually hurt Christian booksellers. Books like The Purpose Drive Life, which once would have been sold exclusively in Christian stores, are now available at superstore chains, department stores and price clubs such as Sam's, often at much lower cost.