Narnia & Christian Marketing
• Christian Pop Culture
Disney is banking on Christians finding their way to the movie theaters. The company is spending an estimated $180 million on marketing for "Narnia." Mark Johnson, the film's producer, says only 5 percent of the marketing budget is targeting churchgoers. But much of the press coverage has centered on this fact, and the church's sudden embrace of a Disney product.
Disney also spread the word through Christian youth rallies and evangelical gatherings by doling out "Narnia" promotional materials and movie previews with their congregations.
Corporation uses movie's themes of good and evil to target christians