Church advertising boom
• Christian Pop Culture
When Mel Gibson's "The Passion of the Christ" is a box-office sensation and the "Left Behind" novels about the Second Coming have been outselling all other fiction, some mainline Protestants believe they cannot afford to ignore popular culture. "When members of your church see other denominations on TV or hear their spots on the radio, they will just naturally ask, 'When are we going to do something like that?' " said Presbyterian Church spokeswoman Ann Gillies. "In this day and age, you have to have something in the media to tell your story."
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Posted by: don | September 24, 2005 7:37 AM