C28's Christian clothing
• Christian Pop Culture
The Not of This World logo, for example, looks like something from an old Led Zeppelin album cover. On one T-shirt, it's paired with a skull and what look like flames, plus the slogan ''Bad Company Corrupts''; look more closely, and you can read what's written around the edge of the design, a passage from 1 Corinthians: ''Do not be misled: bad company corrupts good character.''
The same tactic is used on clothes with slogans like ''Daddyz Girl,'' often linked to a Bible verse (in that case, Ephesians 5:1, ''Be imitators of God, therefore, as dearly loved children''). C28 sells similar items from brands like Souldog and Truth Soul Armor. The approach is reminiscent of anti-corporate ''subvertising'' -- manipulating a familiar logo or style to carry an oppositional message -- except that this time the message is not anti-brand but rather pro-Christ.
Comments
Posted by: Kat | October 1, 2005 6:02 PM
Posted by: kevin | October 13, 2005 4:25 PM