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A half-dozen companies produce Scripture-clad candy

Christian Fundamentalism

CHRISTIAN MERCHANDISING TODAY has many mansions. Start with faith-on-your-sleeve fashion, such as the T-shirts promoting J.Christ instead of J. Crew, Fruit of the Spirit instead of Fruit of the Loom, Christ Supreme instead of Krispy Kreme. This "witness wear," a manufacturer's rep explains, evokes the familiar logo without quite crossing the line to trademark infringement--"We have lawyers."

Christianity may be struggling in the public square, but it's prospering in the public bazaar.